{"product_id":"layrite-cement-clay","title":"Layrite cement clay","description":"\u003cp\u003eThe firmest of the Layrite range. Cement Clay binds the hairs together, so your hair looks thicker and your style stays up all day without feeling heavy.\u003c\/p\u003e\n\u003cp\u003eThe finish is properly matte. Ideal for a messy, dry look or a sharply built style. It is water based, so despite the high hold it rinses out with water. It does not dry out the scalp and leaves no white flakes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVery high hold that still stays workable\u003c\/li\u003e\n\u003cli\u003eClean matte finish, no shine at all\u003c\/li\u003e\n\u003cli\u003eBinds the hairs, which adds volume and thickness\u003c\/li\u003e\n\u003cli\u003eWater based, washes out with water\u003c\/li\u003e\n\u003cli\u003eDoes not dry out or flake, with Layrite's mild cream soda scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e take a small amount, warm it thoroughly between your hands and work through dry hair. Build up where you want more hold.\u003c\/p\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":63606779117898,"sku":"MS-715","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/2230\/8938\/files\/layrite_cement_clay1.jpg?v=1789847017","url":"https:\/\/this-is-happening.nl\/en\/products\/layrite-cement-clay","provider":"This Is Happening","version":"1.0","type":"link"}